Posts in Category: marketing

Industry Trailblazers Recognized at 2025 EEBA Building Excellence Awards

Industry Trailblazers Recognized at 2025 EEBA Building Excellence Awards
2025 Building Excellence Awards Recognize Innovation and Leadership in High-Performance Homebuilding The 2025 Building Excellence Awards brought together leading builders, suppliers, and partners to honor the dedication and innovation shaping the future of high-performance homebuilding. Hosted by EEBA, the event highlighted achievements in sustainability, electrification, resiliency, decarbonization, healthier homes, and Zero Energy Ready Homes (ZERH). "We honor the projects that inspire, the people who lead with vision, and the relentless efforts that have helped shape a better built environment over the past year," said Aaron Smith, CEO of EEBA. "Together, we’re not only building homes - but we’re also building the future." Sustainability Leader Awards Excellence in Electrification Award – Sponsored by Xcel Energy: Celebrating the home that delivers climate, health, and economic benefits through all-electric strategies. Nominees: Doug Tarry Homes (The Ashton), ... read more
 

Competitive Differentiation for Growth

A Practical How-To For Any Business Leader

In this webinar, David Bernadino goes over the role of competitive differentiation and why it is critical to any marketing strategy. Bernadino gives an overview of some of the tools and techniques to assess your brand versus your competitors and how to apply this to any marketing strategy.

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Lessons Learned for Thriving During an Economic Downturn

Excerpts from George Casey's presentation at the EEBA Builder Benchmark Group (BBG) Retreat 2022

Know what business you're in and capitalize for it. Are you a developer? Are you a builder? Are you in and titeler? And those of you who do multiple things, each one of them requires a different capital structure. If you're doing the land business, you better have a lot of equity but, if you are a builder, you can have a reasonable amount of debt because you're spinning your inventory relatively fast. You should ask yourself, are we capitalized correctly? 

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